Home Baby brand Coty launches new Kylie Jenner brand ‘Kylie Baby’

Coty launches new Kylie Jenner brand ‘Kylie Baby’


Kylie Jenner is launching another brand with Coty, Kylie Baby, which will offer “safe, gentle, clean and mindful” baby care products for babies and children after three years of development.

Kylie Baby is launching with four skin and hair care bath essentials, three accessories and a gift set, which are available exclusively on the brand’s new direct-to-market websites in UK, US , in France and in Germany.

Introductory products include a gentle, tear-free, sulfate-free shampoo, conditioner that makes combing easier, enhances curls and helps detangle all hair types and textures, a gentle cleansing bubble bath, and silicone-free, lightweight and moisturizing lotion. gentle formula. Accessory elements include a brush, comb, travel case and towel.

Commenting on the launch of her new brand, Kylie Jenner said in a statement: “When my daughter was born I was working on the development of Kylie Skin and started researching products and ingredients for skin care and baby hair because I wanted to make sure I was putting soft, clean, safe products on her skin and hair that followed my Kylie skin fundamentals: vegan, cruelty-free, gluten-free, paraben-free, sulfate free.

“Kylie Baby was my way of creating products that I could develop from scratch to be exactly what I wanted for my babies, so you could have our favorite formulas tested and approved for yours. Bath time has always been our special moment together and my favorite part of the day, it’s so amazing for us to now have these products that she helped me create, to make bath time even more special. I am so proud of what I created for Stormi and so you can all use it on your babies.

Andrew Stanleick, CEO of Kylie Jenner Brands, added, “We are very excited to launch Kylie Baby, a whole new category for us and so special for Kylie. Kylie Baby’s product line was truly a labor of love. It was especially important for us to make the formulations clean and vegan. As a result, they are gentle on babies and children of all ages.

Kylie Baby’s prices start at 17 pounds / 17 US dollars.

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