Eternia has a new black hero. Sun-Man, a muscular action figure sold in the 80s that arose out of the need for a diverse alternative to He-Man, will join Mattel’s Masters of the Universe roster, giving a new generation of children the chance to pair He-Man. Man and Man-Sun in the battle against evil.
The addition of what could be the first black superhero toy comes amid a big push by Mattel to reinvigorate the Masters of the Universe line. New He-man and She-Ra the toys are on display at various retailers. Netflix is out as a bold TV-PG sequel to the classic 80s cartoon. And there’s also the new series He-Man and the Masters of the Universe, which is slated to launch Thursday on Netflix and serves as a more kid-friendly animated infographic series.
Sun-Man was invented by another toy company, but its origin story has always had a connection with He-Man. The idea came from a woman named Yla Eason, started in 1984 by her then 3-year-old son, who tell him he didn’t think he could be a superhero like He-Man because He-Man is white.
When she couldn’t find black figure heroes in stores, she was tricked into filling that void. Eason created Olmec Toys to produce multicultural superheroes for boys and girls, the first of which are in the history of Sun-Man and the Sovereigns of the Sun. The characters all look like they can fit perfectly into the He-Man universe of super buff, scantily clad men. (Sun-Man’s teammates included telekinetic ninja Space Sumo, futuristic scientist Holographo, and the digital genre Digitino, all of whom fought against the enemy Pig-Head.) Eason ultimately grew the business to 5 million. dollars in sales. She now teaches at Rutgers Business School in New Jersey.
As Eason describes his character in interviews, Sun-Man draws all of his strength from the sun, making his skin impervious to injuries from swords or punches. He does not use violence to overcome evil, rather he foils intelligence and shows self-confidence.
Mattel licenses Sun-Man in a deal with Olmec Toys and has designed a new premium action figure to bring the toy back for the first time in decades. The action figure features interchangeable heads and hands, removable wings and shield, and a sword with a flame effect. The packaging includes a comic strip that tells the story of Sun-Man and how he fits into the He-Man universe. This $ 30 collector’s item will be available to fans for pre-order at Mattel Creations Monday, September 13.
A more basic Sun-Man action figure for ages 6 and up will also make its way to store shelves, alongside He-Man and She-Ra figures, just like Sun-Man did there. has decades.
In 1986, a Washington Post column welcomed Sun-Man to his rightful place on the toy shelves alongside He-Man, Rambo and GI Joe, writing, “For too long, many black children have not been able to enjoy fantasies of power because ‘they couldn’t relate to white superheroes Until now, only Mr. T – who isn’t quite super – was all that was available. “