Home Baby brand # Hydration is trending on social networks – Glossy

# Hydration is trending on social networks – Glossy


Water – yes, water – is all the rage on social media. No matter who you are and what corner of the internet you frequent, there is a community of hydrators ready to increase their water intake with you, all with the help of a certain bottle of water. .

There have been “status” water bottles for ages – from basic Nalgenes (or Nalgenes for merch, allowing people to show their allegiance to a brand) to Bkr bottles to S’well. In 2019, there was the rise of the VSCO girl, whose puka necklaces and Birkenstocks would have been incomplete without a Hydro Flask water bottle. But in today’s age of working from home, especially as content opportunities have been limited, the humble water bottle has come to life. The hashtag #Hydration, which is often linked to content related to nutrition, fitness and beauty, has 165 million views on TikTok.

Christina Najjar, whose @itsmetinx account has 1.2 million followers on TIC Tac, introduced his fans to the Classic Tumbler by bottle company Simple Modern in October 2020. She said she was influenced to buy it by her friends (and former Victoria’s Secret Angels) Jasmine Tookes and Sara Sampaio. “It literally changed my life. I wear it like a baby, I’m a hydrated bitch, ”she said in an October 2020 post, which has 810,000 likes and 4.6 million views. She likened the tumbler to an “adult spout tumbler”, thanks to the straw.

About two hours after Tinx posted, we started getting text messages from friends and family saying, “Hey, there’s an article about you blowing up” which was really fun to see. Until then, we hadn’t really used TikTok much, ”said Chris Hoyle, CMO of Simple Modern. The company is privately held and does not discuss performance publicly. Hoyle, however, said Tinx’s backing was having a “favorable impact.”

Stanley, meanwhile, has been making water bottles since 1913, but his Adventure Quencher Travel Tumbler (known colloquially to its fans like “the Quencher” or “the Cup”) is experiencing a renaissance. The initial popularity increased thanks to The buying guide, a shopping blog that now has an entire web page dedicated to “the history of the cup”. Utah influencer and mom Rachel Parcell (185,000 followers on Instagram) is one of the fans. Terence Reilly, global president of Stanley, said the product’s initial popularity was mainly due to word of mouth. It got a waiting list of 33,000 people from November 2020 to June 7, 2021. On June 7, the Quencher was restocked and sold again within five hours. The waitlist is now back to 23,000. The brand has since embarked on paid influencer marketing, working with influencers like Peloton Instructor. Emma Lovewell and Courtney Quinn (@colormecourtney on Instagram; 752,000 subscribers). Reilly called Quinn an “important” influencer and noted that she has shared the product organically since the partnership. The hype continues. On June 23, The Buy Guide posted an Instagram Publish to its 120,000 subscribers, helping to facilitate sales of the cup for those who had failed to order prior to the sale.

Water drop, which sells water bottles and tiny flavored cubes, has also gained popularity with influencers and their audiences. Austrian The brand has forged paid partnerships with popular lifestyle influencers like Grace Atwood (169,000 Instagram followers) and Emily Schumann (548,000 Instagram followers). The brand has worked with “hundreds of millennial influencers – both macro and micro – in the lifestyle, health, wellness and home segments,” said the CEO and co- founder Martin Murray. He said the brand is “particularly popular with young moms and women aged 20-30 who are striving to make a name for themselves in the influencer space.” The strategy has increased the brand’s Instagram followers by 100% since its launch in April in the United States.

On Instagram, writer Danielle Prescod has an Instagram story highlight called “Water Cult,” chronicling those who tagged her in their half-gallon buys and gallon water bottles. Khloé and Kim Kardashian also released their water bottles, which feature motivational phrases to get the user to keep drinking, like “Remember your goal,” “Don’t give up,” and “Keep blowing.” The $ 18 Fidus Motivational Water Bottle, which Khloé Kardashian has, has nearly 18,000 ratings on Amazon, with many reviewers noting how comically great it is. Others swear it’s the only thing that really helped them stay hydrated. Interesting way, The coldest, another brand present on social networks, including 342,000 subscribers on TikTok, sponsored ads on the platform comparing its temperature-keeping technology to Amazon’s gallon bottles. Meghan Casey, a ventriloquist influencer with 1.8 million followers on TikTok, made a ad for The coldest in January, illustrating the comparison.

Khloé Kardashian’s Instagram Stories

According to Chelsea golub, MS, RDN, “AAn easy way to figure out how much water we should be getting is to take your body weight in pounds and halve it.

“Not drinking enough water will cause dehydration, which can lead to dizziness, headaches, fatigue, dry mouth and skin, and constipation,” she said. While overhydration is much less common, it should be noted that it also comes with risks. Symptoms can actually be similar to those of dehydration.

However, most people need an extra boost to stay hydrated. For those who really struggle, there is Cirkul. Cirkul sells water bottles, but its main product is a flavor cartridge, which allows users to customize the flavor level. Like reusable water bottles, this is an eco-friendly product, as the included aroma can last up to 10 refills. The cartridges use the same amount of plastic as a bottle of Gatorade, said Garrett Wagoner, co-founder of Cirkul.

Although the company was launched in 2018, it too has a time – itThe order volume increased by more than 300% from December 2020 to March 2021. #cirkulwaterbottle hashtag now has 38 million views on TikTok. In the videos, people to prove their impact on the functioning of the product, which dispenses flavor without impacting the color of the water. Many say the brand’s Brew Sips flavor makes water taste like latte.

“As it evolves, especially with TikTok and the increased awareness on this platform, new customers are entering the ecosystem,” Wagoner said. “Gen Z and Millennial men and women care about the environment. And it’s less plastic and health conscious. Most flavor cartridges are zero calorie and use sugar substitutes like Stevia.

“Usually they just want to drink more water,” he said. “And sometimes they struggle with it.”


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