MiArcus, a start-up focused on comfort and care for pregnant women and toddlers today announced the launch of its first flagship store in the DLF Mall of India, one of the largest and largest shopping centers Turkey. Spread over 650 square feet, the new store boasts of its warm and comfortable look offering a range of childcare products in several categories, serving pregnant women and children up to 4 years old.
Gian Singh, co-founder spoke about the new journey, the share âAfter receiving a tremendous response to our online shopping platform in the midst of the pandemic, we have now decided to capitalize on this ever increasing demand for comfort and care for new moms and their babies. With our range of affordable, quality products designed by real moms who don’t compromise on baby safety and comfort, we intend to make the journey of motherhood unforgettable. It also makes pregnant and breastfeeding mothers feel confident, beautiful and happy. “
Mainly dominated by unorganized players until a few years ago, this segment has now developed into an organized sector in the domestic market. bedding and blankets to meet the growing demand of new mothers. And this segment of the industry is expected to continue to grow at a CAGR of over 11% during the period 2021-2025.
Garima Kaur, Co-Founder and Head of Offline Sales at MiArcus, said: “We are aiming for double-digit annual growth over the next three years. In terms of physical stores, we plan to open three more stores in Delhi NCR except one in Lucknow and Jalandhar by December of this year. “
Priced between Rs. 199 and Rs. 7999, the entire range of MiArcus products is also available through its online point of sale. The start-up, which started as an online store during the pandemic last year, has already started launching company-owned physical stores this year with the first showroom in Ludhiana after witnessing tremendous growth and traction for its offering that ranges from pregnancy pillows to support pillows. for moms and baby clothes and accessories that keep them safe and comfortable at every occasion, whether it’s bathing, bedding, feeding or playing.